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This is a campaign started by Euro RSCG Life regarding the possibility of getting Aids, that was made for Plate-Forme Prévention Sida. Not to protect yourself is like Russian roulette. Trying to get “lucky” may have repercussion on your health. Prints are showing couples that are about to make love, holding an clover leaf. It`s well known that clover leafs are suppose to bring luck to person that hold it or found it. The symbol is associated with luck for major countries of world. Creative concept shows, that if health relying on luck is an absurd game.
The message is “Don`t count on chance. Protect yourself.”
Use it or loose it! Better safe than sorry.