A majority of large organizational procurements consist of consultative selling; Where a buyer and wholesaler work together as one, to identify a problem, identify a solution and work together throughout the entire process of implementation and support. The partnership issues which occur in a long association, trust, integrity, empathy and engagement become important factors to [...]

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Organizational buying is a very intricate process that requires the help of many individuals. Organizations usually tend to buy in accordance to their objectives, such as manufacturing or delivering goods to their customers. Purchases may include ingredients, supplies or components that are for administrative or operational services. The differences between the two processes are: Buying [...]

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In creating a new brand to recruit undergraduates, and taking as many speaking engagements as possible. These are a couple of methods employed by this year’s Smart 50 to market their businesses. Marketing technique is far from simple but the best companies are those thinking outside the box, innovating and putting their names out there. [...]

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We are now in witness to major pitches, both advertising and media, decided on the basis of which agency can lose the most in assets. In most cases top quality agencies will withdraw rather than participate in this ‘discount cage fight’ of sorts, and the bottom feeders are right in their arena. When agencies have [...]