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I think the idea behind this ad is they want to calculate something that is why they have divided mountains range by ‘h’. Interesting Ad but of no use for a lay-man. Forgot to tell you that lay man oftenly not enough educated 
Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Creative Directors: Christian Fritsche, Peter Kirchhoff
Art Director: Kay Potthoff
Copywriter: Frank Seiler
Designer: Christian Ruess
Executive Creatives: Wolf Heumann, Dirk Haeusermann
Account Executives: Alexander Kerkow, Maria Groh, Darek Stoehr
Published: December 2008
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