A very creative ad by AXE deodrant where it is seen that a little of spray on pencil start attracting the sharpeners. This effect by AXE company is called the AXE Effect. 
Axe Creative ad
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ok, heres any easy axe ad for you in the us. dorky guy in dorky footbal mascott outfit. being ridiculed by oppostion players for his costume/chearleading moves, and their own (away chearleaders) are attracted to him and start tearing his outfit off. easy, layup, you can use if for each major college region in the us.