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The films and episodes will be streamed on a separate YouTube section as free ad-supported content. They encompass a host of library titles from studios including Sony and Lionsgate and television networks as well as a number of indie pics.

The deal comes in the wake of a previous YouTube pact with MGM for television shows and full-length films and follows a pact with Disney for shortform excerpts of content from ABC and ESPN.

Sony’s James Bond tentpole Casino Royale and CBS’ new mystery series Harper’s Island, as well as pics including Morgan Spurlock’s Super Size Me and Richard Linklater’s Slacker, are part of the deals.

The move reflects YouTube’s increasing aggressiveness in attracting more advertising revenue through premium content while balancing it with enough copyright protection to make the studios comfortable.

Google’s YouTube was among the first big players in the booming online-video space but in the past year has seen its revenue undermined by competition from Hulu, which has specialized in paid full-length content from Fox and NBC Universal–as opposed to the user-generated fare and user-submitted clips that have been YouTube’s specialty.

“In the past it’s been about uploading video,” Google/YouTube senior product manager Shiva Rajamaran said. “We haven’t invested in episodes and series.”

The move will take the site’s episode count from hundreds to thousands, YouTube execs said, and the number of features from dozens to hundreds.

Still, a number of major studios — including Paramount, Disney and Warner Bros. — were not part of the announcement Thursday.

Reps from Google acknowledged the move — most of the content is at least a decade old–was a “baby step” but said it hopes to continue growing its full-length professional content.

In the case of Sony, YouTube users who click on a film will be redirected to sites controlled by the studios, which will be able to serve their ads to, and collect traffic from, their own video player. Other studios will have their content live on YouTube site.

Andrew Wallenstein contributed to this report.

Source: THR.com

NEW YORK Fast-food chain Burger King plans to increase its U.S. advertising spending, but not until next year, in order to communicate value offerings, marketing promotions and to support the launch of new “flame-broiled” fare.

“The company estimates between a 20 to 25 percent increase in its 2010 national media presence versus 2009 through the incremental allocation of restaurant-level funds to the national level coupled with the current deflationary media buy environment,” said Russ Klein, Burger King president, global marketing, strategy and innovation, in a statement. “We are confident that this increase will enable the brand to continue its record positive comparable sales growth trend.”

New products on the griddle include extra-thick burgers, bone-in-ribs, grilled fish sandwiches and new grilled chicken sandwich varieties. The chain hopes to “disrupt” the out-of-home eating market with these high-quality value offerings, according to a recent statement.

Burger King’s U.S. measured media spend (excluding online) in 2008 was $272 million, per Nielsen. For the first two months of this year, the company spent $46 million. The two-month outlay already ranks as a 30 percent increase over the same period in 2008.

BK operates more than 11,800 restaurants in all 50 states and in 74 countries worldwide.

Crispin Porter + Bogusky is the client’s lead agency and has of late fashioned numerous high-profile and sometimes controversial promos for BK.