Everyone who reads this book will die.
But the more who read it, the less will die because of violence.
You can’t avoid death. Such is life. But you can fight to avoid violence as the cause of death or the reason for pain and agony. This week all 16-yearolds in Sween will receive the book Peace! [...]

The idea of this ad campaign is unique. Pasted the poster of the dog and made wiper seems like as a tail. Thus when the wiper will work it will appear as the tail of the dog is moving as he’s happy
TITLE: Happy Dog
BRAND: IAMS
MEDIA: Out-of-Home
COUNTRY: France
AGENCY: Saatchi & Saatchi, Paris

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WMF is an international company of branding.
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Sensible ad campaign of United Way Canada, a national charitable organization.

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