Everyone who reads this book will die.
But the more who read it, the less will die because of violence.
You can’t avoid death. Such is life. But you can fight to avoid violence as the cause of death or the reason for pain and agony. This week all 16-yearolds in Sween will receive the book Peace! by mail. In it we have collected 100 voices: writers, photographers, artists, soldiers, politicians, kids and adults, that all share their feelings about the violence that is becoming a more and more common feature in the day to day life. What they’re saying, shouting, or sometimes only whispering, is one and the same: There must be an alternative. Read the book and make sure that the voices against violence never go quiet. Because if they do, we have failed. www.peacepower.se

Advertising Agency: Grey Stockholm, Sweden
Art Directors: Daniel Backman, Sten Åkerblom, Gustav Westman, Christopher Hansby and Richard Landérus
Copywriters: Marcus Nyström, Josefine Adner, Peder Ernroth
Head of digital: David Schwieler
Graphic Designer: Sara Bellafesta
Account executive: Johanna Jöhncke
Photographer: Alexander Crispin
Published: September 2009

The idea of this ad campaign is unique. Pasted the poster of the dog and made wiper seems like as a tail. Thus when the wiper will work it will appear as the tail of the dog is moving as he’s happy

TITLE: Happy Dog
BRAND: IAMS
MEDIA: Out-of-Home
COUNTRY: France
AGENCY: Saatchi & Saatchi, Paris

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