Creative Ways of Advertising

Happy New Year Everyone!
Today being the first post this year i thought to put something creative like different ways to advertise that attract the EYE of the consumer.

These days we can see advertisement everywhere either we are traveling on foot or by plane but how can all these advertisements attract and perform really good? The answer is just be creative. Below are the few examples of some advertising companies who’s ads attracted the EYE of the consumer.

Rejoice is a shampoo which according to the company gives twice as smooth, and easy to comb hair versus ordinary shampoos. Tangled phone lines are a common sight on the streets of Bangkok, so Procter & Gamble decided to take advantage of how they resembled long strands of tangled hair – gives message that use Rejoice for smooth and easy to comb hairs.

McDonalds hired Leo Burnett USA to come up with ideas for a year-long advertising initiative. The sundial was a hit among passerby’s who watched the shadow of the famous golden arches highlight the best meal to eat at that hour. But the billboard got even more attention, and eyeballs, online as blogs and news sites picked up an image of the billboard.

Well its the fact if your ad is creative and attractive online as blogs and news sites will make it popular free of cost. Thus your advertisement is on everyone’s mind.

Parking Strip To get near to the consumer few companies discovered to ads on roads attracts the attention and one galances at it while walking on the road.Many companies like Quest Communications, Pepsi, and Ford had already placed parking strip ads. They have been contracted to add advertising to over three million parking spaces for office buildings, airports, and retail stores.

Pizza Boxes Cingular Wireless recently launched its “I Love New York” ad campaign on pizza boxes in the city. Staying home and ordering a pizza will no longer keep you safe from ads.

Tray Table Ad companies will do whatever it takes to reach near you. US Airways has found another use for tray tables—advertisements. Among the companies plastering their ads on US Airways tray tables are Verizon Wireless and GM Saab.

The thing here to see is that in a plane a passenger is bounded to be on board unless he visits his destination and by that time he gets the proper image of the Ad.

Street Installations When coming up with an ad campaign for FedEx Kinko’s, the innovative minds at advertising agency BBDO were inspired by the streets of New York. The agency installed oversized bottles of correction fluid, highlighters, and, in one case, an office lamp, on the city’s busy thoroughfares. It really worked for sometime getting the attraction.

Egg Advertisement To reach consumers advertising companies are thinking all the time for new product and this time it was egg. CBS Television announced the product ad on about 35 million eggs, reached the masses.