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Danish men’.s underwear company JBS has always been original in producing its ad campaigns. Previously it had come with a genius ad decision – showing women in men’.s underwear, because, naturally, men don’.t like to look at other naked men, while women are far more attractive for the eyes.
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different but dumb concept.
“men doesn’t want to look at other naked men” so the ad agency brought girls on coverpage…but which man would ever gracefully wear the underwear endorsed by girls…wherein his friends would then say: “isn’t that the innerwear worn by girl in the ad???” or “is that a panty or a underwear of a man???”