JWT Robbery Ad

Tagline: Great Ideas Are Precious. I don’t get the idea of this print ad, what they are trying to show

Advertising Agency: JWT Hong Kong
Creative Directors: Lo Sheung-Yan, Steven Lee, Timothy Chan, Ming Chan, Lai Kin Leung, Hugo Yiu
Art Directors: Ming Chan, Lai Kin Leung
Copywriters: Timothy Chan, Hugo Yiu, Jesse Wong
Photographer: William So
Retoucher: William Chan