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I’m a bit confused what this ad is trying to say..
As how can a tire improve the fuel efficiency of a car?
Have the company made frictionless tires? But if the friction between tires and road is less how difficult it would be to stop the car? Just thinking…
Advertising Agency: TBWA, USA
Well have included one more image of the print advertisement from Michelin where they are proving how the tires can make your car fuel efficient.
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