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I’m a bit confused what this ad is trying to say..
As how can a tire improve the fuel efficiency of a car?
Have the company made frictionless tires? But if the friction between tires and road is less how difficult it would be to stop the car? Just thinking…
Advertising Agency: TBWA, USA
Well have included one more image of the print advertisement from Michelin where they are proving how the tires can make your car fuel efficient.
Tyres have more effect on fuel efficiency of any other part of the car! Anyone with a hybrid car will tell you that different tyres have a huge difference in fuel economy.
A tyre with a low rolling resistance uses less fuel because it requires less effort to push it. Rolling resistance is tied up with traction, but a low rolling resistance michelin tyre would still grip better than 90% of lesser manufacturers tyres at all