Mistakes That Makes Ads Fail to Attract Customers

If your ads are not bringing customers then there might be some mistakes in your advertising campaign. Advertising costs a lot of money and if you are not getting what you need that means your ads never got customers’ attention.
On an average there are four big mistakes that advertisers must avoid.

Mistake 1: Demanding Polished And Professional Ads

If your ad ‘Sounds right’, these are forcibly predictable. Predictable ads donot surprise a consumer as they already know what might be in the ad. The doors of conscious awareness are kept closed and your ad fail to gain the attention of your perspective customer.

Mistake 2: Informing without persuading

Don’t make ads that present wrong information or are without proper information, like:

a. Substaining their claims. for example : “Our Price lowest” , what if they are not? would you apologize for that?

b. Explaining benefit to the customer. for example : “We use the synchronised-statical method”, i think a normal consumer is not interested in the meaning of synchronised-statical .


Mistake 3: Entertaining without persuading

Don’t draft ads that deliever entertainment without delievering clear message and causing customer to imagine themselves in action. for example : Yo quiero Taco Bell , seems like saying ” Dogs like our food, you will too” ?

Mistake 4: Decorating without persuading

If you are running a comapny that sell cosmetics,toys etc graphic designers will probably help you to create a BRAND image but what if you are selling services?

An ad which u might think a graphic designer have made is ‘Perfect’ with right colors and shade but will it work?

The important thing is getting you customer attention and compelling them to take action.

Of the customers’ who hate your ad, 99 percent will still come to you to get the product you are selling or can say when they need it. These customers don’t cost you money, they just complain about anything that’s wrong with the store.

One Response to “Mistakes That Makes Ads Fail to Attract Customers”

hey … nice job … mail me

March 14, 2009

Leave a Reply