The most important thing in print world advertising are:
• ‘Style of Writing’ your content which explains your advertisement beautifully. If the ad content is not interesting the ad won’t attract the targeted group.
• Try not to add images that make someone to point out discrimination, hate, nudity etc which can lead to total ban in some countries and rejection for your advertising campaign. Thus you will loose your money.
• Sometimes ads doesn’t have appealing text that’s used for printing or the text diffuses into the advertisement that its barely visible and doesn’t convey the message. Thus making no output to the targeted group watching it resulting to a total flop.
• If the advertisement one might have published in USA with sexy bikini woman for some underwear company and same is displayed at some developing or under developed countries where culture and religion matter a lot, advertisement will fail and thus loss of money for the campaign. Advertisements are made according to the country and the cultural facts keeping in mind.
I’m listing a few common ad problems and explaining each point for maximum selling potential:

1. TEXT OF YOUR AD – We everyday came across many kind of ads in one single day may be its TV, radio, internet, newspaper and other medias. But most of us just don’t even try to look on these ads and switch over to next topic. But few ads really caught viewers attention and can’t be ignored what they have in their ad which your advertisement don’t. After analyzing i found if your ad isn’t bold, bright, and active enough to reach out and grab viewer attention, they simply don’t see it.

Company name should be big n’bold enough to make its presence and the tag line the shorter the better. The statistic or products which your company sells should be in bold and clear. Avoid stylish fonts for your product listing.

2. Your Ad Sound Same – You might be offereing nice products that everyone might be waiting but if your advertisement sounds like all other ads, viewers won’t be interested in viewing.

Try to gather all information of your product and list it. Display that content which only you got in your product and not your competitors. If your product is same try looking for the points in your competitor ad and look what he might have missed which can become golden chance for the survival for your ad.

3. Creative Ideas – If you repeat you ad time and again viewers will get bore and wont even see it coz they know about your ad. Give regular time and include some creativity so tat whenever your ad is displayed something new comes and people get to see it coz the last time they viewed it was different and they will be curious that what will happen next in your new ad.

4. Your Ad is Working but Site is a Problem – Sometimes its been seen that your Ad really caught the viewer attention and they reached you site but they couldn’t find what to do next. May be if you are selling something they might not got hold of buy button or may be some bug in the site.

Before launching any kind of Ad just make sure the landing page is working fine and is easliy accessible from viewer point of view and if seeling something all ‘buy’buttons should be clearly visible.

5. Go with A Plannign Startegy – In this Huge Ad world if you don’t have a plan how thing will move. You can fall prey to many big fishes and will result in flushing money out.

Decide your budget for advertisement and try to move slowly but steadily. Don’t loose hope because it takes time to get into people’s eyes.

6. Images Say A Thousand Word – I have seen many ads which are not upto the mark. Images play an important role in advertisement and if the image you use lack the style and attitude that your product deserves it will give wrong message to viewer.

There are many image stock available on the net like corbis, istockphoto and many more.. you can buy photographs from there. If your budget is zero and you still need images just search for non copyright images.

I tried to help you from what i know and how things can be achieved. Hope your ads will make a mark and will earn you revenue .