Why Ads Get Rejected

After I analyzed the rejected ads I came to the end that few ad have great concept but few things make them a total rejection. Few reasons I’m going to share with you:

1. Advertisement shouldn’t include insulting, violent, offensive, vulgar, shocking and likely to cause undue distress, and misleading content for example: The Barbie fat clone named Ruby was printed on a print ad and was giving a wrong message as it was insulting the real Barbie.

2. The identity of the advertisers or the nature of the advertised product should be made clear and up to the point.

3. Before finalizing try to make the picture more clearer. Don’t use something either in text or with images that give wrong messages like making love or the ‘69’ pose etc. because this will be immoral and won’t be liked at all for example: An advertisement, in Vogue magazine, for lingerie. The advertisement showed a photograph, framed as though seen through a keyhole, of the torso and thighs of a woman wearing a bra and knickers. The woman’s thumbs were inside her knickers and her fingers were resting on her thighs and crotch.
The complainant objected that the advertisement was offensive because it suggested that the model was masturbating.

4. Don’t ever try to portrait religious believes or cast any kind of religious stuff into a modern style else you will be cursing yourself for example: the image used by Marithe & Francois Girbaud offends the religious sensibilities of all citizens. It trivializes the intense and dramatic moment during the Last Supper in which Christ anticipates his crucifixion in order to liberate humanity from their sins by appropriating religious symbols – such as loaves and fish – for commercial purposes and by replacing the apostles with female fashion models. Thus a rejection.